657 Blog

Artists. Thinkers. Leaders

Artists. Thinkers. Leaders

Our Newest Collection is inspired by Minimalism infused with illustrative based designs to represent both trend and character of the Academy of Art University students.  We looked into the best selling silhouettes, which will make a come back in the new collection assortment but we tried to add 1 or 2 new styles that may add more interest to the whole assortment We also developed a series of illustrations to fully demonstrate our concept, and we incorporated more assortments like the coach jacket, stickers and smart wallet.

Read more →


Makayla Godden

Makayla Godden

Makayla Godden, a senior textile design student and creative, currently living in San Francisco. She thrives off creating stories through her art that can be made into something that is long lasting with true value. Her inspiration comes from people around her along with the people she looks up to, in all forms and color.     She began her journey as a textile designer around four years ago due to her long time fascination with color and her dreams to see people wearing her designs in “their own unique ways”. Her designs stand out in style, having a fun...

Read more →


ALIEN.ELEVEN Party

ALIEN.ELEVEN Party

ALIEN.ELEVEN is an Oakland fashion brand created by Ben Ellis, an Academy of Art University alumnus and also a current instructor at the school in menswear design, along with Photographer/Project Manager Danielle Rueda and Stylist/Designer Savannah Avant. ALIEN.ELEVEN is born from a breadth of experience and a desire for new outcomes from a fashion label. "Movement is key and our silhouettes reflect that; Ben’s background as a competitive athlete and alignment-based yoga feeds unexpected cuts and layers to create clothes that support action; an upbringing in Alaska sparks Ben’s desire to create pieces with something to say and a desire to connect. Danielle and Savannah’s...

Read more →


Spring Social 2018

Spring Social 2018

On a sunny Friday in May 2018, music and the chatter of conversation spilled out of SHOP657 onto Sutter Street as School of Fashion students hosted the concept store’s first ever Spring Social event.  Visitors enjoyed macaroons, kombucha and club tunes from DJ BabyJ of Manics while they shopped and mingled among the racks of student, alumni and faculty collections. The event was organized in conjunction with fashion marketing instructor Gabriel Gima’s special events and promotion senior marketing class, which is the first class to be launched since fashion marketing received its accreditation.  Students worked with Chau Bui, SHOP657 manager...

Read more →