657 Blog

ALIEN.ELEVEN Party

ALIEN.ELEVEN Party

ALIEN.ELEVEN is an Oakland fashion brand created by Ben Ellis, an Academy of Art University alumnus and also a current instructor at the school in menswear design, along with Photographer/Project Manager Danielle Rueda and Stylist/Designer Savannah Avant. ALIEN.ELEVEN is born from a breadth of experience and a desire for new outcomes from a fashion label. "Movement is key and our silhouettes reflect that; Ben’s background as a competitive athlete and alignment-based yoga feeds unexpected cuts and layers to create clothes that support action; an upbringing in Alaska sparks Ben’s desire to create pieces with something to say and a desire to connect. Danielle and Savannah’s...

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Spring Social 2018

Spring Social 2018

On a sunny Friday in May 2018, music and the chatter of conversation spilled out of SHOP657 onto Sutter Street as School of Fashion students hosted the concept store’s first ever Spring Social event.  Visitors enjoyed macaroons, kombucha and club tunes from DJ BabyJ of Manics while they shopped and mingled among the racks of student, alumni and faculty collections. The event was organized in conjunction with fashion marketing instructor Gabriel Gima’s special events and promotion senior marketing class, which is the first class to be launched since fashion marketing received its accreditation.  Students worked with Chau Bui, SHOP657 manager...

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