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The Future is Here

The Future is Here Spring 2020.Business Industry Collaboration Class. Marketing During the second week of March 2020, Academy of Art University students’ inbox was filled with information about classes moving to online due to the COVID-19 pandemic. Over the next few weeks, San Francisco ordered a shelter in place, and regular daily activities changed for everyone. It was a grand decision, one that would change the way this project would go about. The big question was on how we were going to release a new collection for the store and work towards the spring show. With panic and confusion, it was weeks of zoom calls and digital communication. The uncertainty of what the future had in store made the process...

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Artists. Thinkers. Leaders

During the production process and the built up anticipation and excitement for the shop 657's Spring 2-2- collection, a lot of unexpected bumps popped up along the way. These bumps slowed down the set plan the production team conducted, which led more critical thinking and creativity being embraced under pressure. “We, the product team, are very excited to present the new SHOP657 merchandise collection. As students of the Academy of Art University, our best medium of self-expression is through fine art. Our school’s merchandise should represent our creative activities and artistry. This idea sparked our theme of incorporating illustrative based designs and our love for minimalism in fashion.”  The design team wanted to create something authentic for the school,...

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Makayla Godden

Makayla Godden, a senior textile design student and creative, currently living in San Francisco. She thrives off creating stories through her art that can be made into something that is long lasting with true value. Her inspiration comes from people around her along with the people she looks up to, in all forms and color.     She began her journey as a textile designer around four years ago due to her long time fascination with color and her dreams to see people wearing her designs in “their own unique ways”. Her designs stand out in style, having a fun and imperfect yet recognizable look. Like all creatives, Makayla sometimes struggles with expressing her creativity, in which she enjoys listening...

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ALIEN.ELEVEN is an Oakland fashion brand created by Ben Ellis, an Academy of Art University alumnus and also a current instructor at the school in menswear design, along with Photographer/Project Manager Danielle Rueda and Stylist/Designer Savannah Avant. ALIEN.ELEVEN is born from a breadth of experience and a desire for new outcomes from a fashion label. "Movement is key and our silhouettes reflect that; Ben’s background as a competitive athlete and alignment-based yoga feeds unexpected cuts and layers to create clothes that support action; an upbringing in Alaska sparks Ben’s desire to create pieces with something to say and a desire to connect. Danielle and Savannah’s attitudes and work ethic reflect these same principles…" According to Ben and his team, the brand is inspired by the...

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Spring Social 2018

On a sunny Friday in May 2018, music and the chatter of conversation spilled out of SHOP657 onto Sutter Street as School of Fashion students hosted the concept store’s first ever Spring Social event.  Visitors enjoyed macaroons, kombucha and club tunes from DJ BabyJ of Manics while they shopped and mingled among the racks of student, alumni and faculty collections. The event was organized in conjunction with fashion marketing instructor Gabriel Gima’s special events and promotion senior marketing class, which is the first class to be launched since fashion marketing received its accreditation.  Students worked with Chau Bui, SHOP657 manager at the time, and fashion merchandising alumna, to discuss Chau’s vision and needs for the shop to create a unique...

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