About SHOP657

SHOP657 was first launched in 2014. Its concept at the beginning was only a pop-up store and was named "SHOP." It made its debut during Spring Show, an annual event hosted by Academy of Art University where students in different areas of arts and designs. Thanks to the successful debut at Spring Show, SHOP657 was born and became the first permanent boutique for the school. The store then has taken over the former Marty's Liquor spot at 657 Sutter Street.

Simon Ungless, Executive Director of the School of Fashion, says, "The School of Fashion is committed to providing a real-life experience for our students. For our Design students that manifests in the opportunity to show in runway shows at New York Fashion Week, and for our Fashion Journalism and Styling students the opportunity to work on 180 magazine lends them practical experience in the editorial world. Now, for our Fashion Merchandising students, the chance to work on SHOP657 gives them firsthand knowledge of working in a retail store environment."

Over the years, SHOP657 has supported and curated many collections from Academy of Art students, alumni, and staff. 

JOY & MARIO

MALUS MARCOO
By Lancy Ma, Ares Hoang, and Mavis Lu

CHELSEA SNYDER INDUSTRIES
By Chelsea Snyder

CONRADO
By Angela Sison

RAGNHILD
By Jenny Johansson

YOLANDA CHIU
By Yolanda Chiu

JESSIE LIU COLLECTION
By Jessie Liu

BIRDS N BONES
By Zoe Cope & Ashley Lagasse